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Rx Drug Users This 155.6 million record file of users of commonly prescribed medications features names from the MEDBASE 200 Masterfile. The source of

INFORMATION RESOURCES INC.: named Scott W. Klein president-CEO of the Chicago-based data firm. Klein had been president of Electronic Data Systems Corp.’s

Online direct marketing for advertisers seems so easy

Last week I presented the first half of a tarot card reading Joanna, a staff psychic at New Orleans-based Bottom of the Cup Tea Room, did on behalf of

Scott W. Klein has accepted the position of president and CEO of Informational Resources Inc., Chicago. In his new role, Klein will focus the firms marketing

One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t

STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive

Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations

It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The