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Acxiom Corp. has agreed to acquire Claritas Europe from VNU N.V. The purchase price was $40 million. The transaction is expected to close within 30 days.

BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people aged 55 and over. That

Overall e-mail delivery rates in the third quarter were 88.2%, a 1.7% improvement over the same period last year, according to a new report by DoubleClick

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

Datagence Inc., a consumer database company, hired Douglas Turetzky and Judd Bergenfeld as directors of list management. Turetzky will head up Datagence’s

Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The “Cool Ideas” sweeps begins this month and ends Jan. 30. Contestants

Ultimate Pet Owner There are 6.2 million pet owners named in this file who have responded to direct mail. The source is a self-reported survey. Selections:

Discovery Networks and Time Warner Cable team up next year to promote TLC’s new series Clean Sweep with a sweepstakes. The “Time to Come Clean” sweeps,

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications