Search Results for: data

  • Reworking the Food Chain

    J. BROWN AGENCY J. Brown/LMC Group redefined retail execution when it merged with Crosscut, the marketing arm of food broker Crossmark, in January 2004

  • Getting It Right

    EPRIZE More than just an interactive promotions agency, ePrize is also a technology company. Its new Intelligent Promotion Platform blends customer relationship

  • Weight and See

    The process of building the Promo 100 ranking is always an eye opener. Our editors keep their collective ear to the ground for agency developments throughout

  • I.D. CHECK

    There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.

  • Getting Back To Work

    Client spending is up. Agency buyouts are all but over. Organic growth is back, a welcome change after a long spate of acquisitions.

  • Connect With the Customer and Know Your ROI

    Forget eating bugs, running obstacle courses and forming alliances. To be a catalog survivor you need to increase profitability, decrease back orders

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  • Sears Taps Computer Sciences for IT Suppo

    Sears, Roebuck and Co has chosen Computer Sciences Corp. to provide t information technology infrastructure support services. The value of the agreement

  • DIRECT listline

    NEW LISTS Today’s Male This customer file identifies more than 5.6 million men who bought grooming and general merchandise for themselves or beauty products

  • Harrah’s Woos Gamblers on the Floor

    Harrah’s Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah’s employees to intercept gamblers on a losing …

  • Discovery HD Theater Offers Father’s Day Sweeps

    Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father’s Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding …

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