Search Results for: data
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Reworking the Food Chain
J. BROWN AGENCY J. Brown/LMC Group redefined retail execution when it merged with Crosscut, the marketing arm of food broker Crossmark, in January 2004
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Getting It Right
EPRIZE More than just an interactive promotions agency, ePrize is also a technology company. Its new Intelligent Promotion Platform blends customer relationship
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Weight and See
The process of building the Promo 100 ranking is always an eye opener. Our editors keep their collective ear to the ground for agency developments throughout
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I.D. CHECK
There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.
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Getting Back To Work
Client spending is up. Agency buyouts are all but over. Organic growth is back, a welcome change after a long spate of acquisitions.
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Agencies
Connect With the Customer and Know Your ROI
Forget eating bugs, running obstacle courses and forming alliances. To be a catalog survivor you need to increase profitability, decrease back orders
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Sears Taps Computer Sciences for IT Suppo
Sears, Roebuck and Co has chosen Computer Sciences Corp. to provide t information technology infrastructure support services. The value of the agreement
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Agencies
DIRECT listline
NEW LISTS Today’s Male This customer file identifies more than 5.6 million men who bought grooming and general merchandise for themselves or beauty products
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Harrah’s Woos Gamblers on the Floor
Harrah’s Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah’s employees to intercept gamblers on a losing …
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Agencies
Discovery HD Theater Offers Father’s Day Sweeps
Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father’s Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding …
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