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Baja Fresh is using a sweepstakes to promote the release of the film The Terminal. The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh …

Hormel Foods is running a summer-long radio promo for its Kid’s Kitchen microwave meals that encourages kids to read. The effort, called School’s Out Make a Splash with Kid’s Kitchen, uses on-air and in-store ads sending kids to …

In a nod to the 2004 Olympic Games, Ben & Jerry’s Scoop Shops are hosting a tongue-in-cheek Ben & Jerry’s 2004 Summer Games promo. Consumers compete for a grand-prize trip to Burlington, VT headquarters for an awards ceremony and rock concert tied to …

As part of an initiative to get travelers to explore America’s 388 national parks, the National Park Service and the Travel Industry Association of America have embarked on a national campaign to promote the country’s lesser-known parks. The See …

Thrifty Car Rental has launched an online sweepstakes with 85 daily prizes of a free weekly car rental in the U.S. Winners will be randomly drawn daily from among all entries received by 5 p.m. CDT that day, and non-winning entries remain eligible for …

Cartoon Network is seeking real-life girls to represent The Powerpuff Girls in its new print and on-air campaigns. Girls ages six to 16 can enter Cartoon Network’s Style Heroes Model Search now through Aug. 11. Entry forms are downloadable at …

As part of their centennial celebration, taking place throughout the year, Loews Cineplex Entertainment is searching for the Ultimate Film Fan. As part of the search, the program will feature a national sweeps, local market events and a jingle contest …

Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …

As the 50th anniversary of Elvis Presley’s first hit recording nears, TV Guide plans to commemorate the event with a special four-cover edition. In addition to four photos from the Elvis archives, each reflecting a phase in the King’s career, the covers …

Extraprise has signed a licensing agreement with Alterian, a global provider of database marketing and customer insight solutions. Extraprise will use