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IWCO Direct, Chanhassen, MN, an integrated direct mail services company, announced plans to increase lettershop capacity by 35% and add capabilities to

Houlihan’s Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and …

Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored …

Following the huge success of American Idol text message voting, AT&T Wireless has brought the mobile phone technology to both McDonald’s and Kellogg’s for two promotions starting this summer. Beginning this week, more than 250 million McD’s food bags …

MasterCard International and Blockbuster have kicked off a nationwide sweepstakes, Weekends Matter More at Blockbuster, in support of the national launch of the Blockbuster Movie Pass. Consumers who use their MasterCards at participating Blockbuster …

The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches …

Wolverine Data, a manufacturer of data storage, digital photography and accessories, has launched a new online store, located at www.wolverinedata.com,

Unilever touts dirt in an on-pack and online contest for Wisk that stars baseball great Cal Ripken, Jr. The June-through-October promo lets local communities collect on-pack points and the “team” with the most points at the end of the effort wins a …

Yahoo! Finance and HP are teaming up at the U.S. Open in Southampton this weekend to offer golfers a chance of winning a new Hummer H2 by scoring a hole in one. The two companies will take over The Southampton Driving Range on Saturday and Sunday and …

Dasani has teamed with Lance Armstrong in two promotions tied to his attempt at winning a sixth Tour de France this summer. This month, the Go for Six instant-win game offers participants a one-in-six chance at winning some Armstrong related prizes each …