Search Results for: data
-
Short Cuts
Marketing consultant Bill Glazer of BGS Marketing has acquired the direct marketing business of Dan Kennedy. The new company, Glazer-Kennedy Inner Circle,
Tagged in: -
DMA to Honor Dave Florence and Ben Franklin
(Catalog Age) Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After
-
InfoUSA Completes Acquisition of OneSource
Omaha, Neb-based infoUSA Inc. has completed its acquisition of OneSource Information Services Inc. OneSource, Concord, MA, is now a wholly-owned subsidiary
-
New Line’s Elf Racks Up Partners for Fall DVD Launch
New Line Home Entertainment is gearing up for the launch of Elf on DVD this November. The popular holiday flick starring Will Ferrell from Saturday Night Live fame has already acquired two major partners—Wendy’s and Unilever. Wendy’s will launch a …
-
Trends Report: When Do I Get Paid?: The Metric of Pay Day
Despite the growth of the online advertising industry over the last year and a return to profitability for many companies, the main question that arises during IO negotiations or while pounding out a deal is “When Do I Get Paid?”.
-
Claria Countersues L.L.Bean Over Spyware Claims
Claria Corp. filed a counterclaim June 3 against cataloger L.L.Bean, according to a Claria statement. In May, L.L.Bean filed individual complaints against
-
American Institute for Cancer Research Picks Merkle for Donation Processing
The American Institute for Cancer Research, a charity that provides educational services regarding diet, nutrition and cancer, has chose Merkle to provide
-
Agencies
Country Inns Host Lemony Snicket Giveaway
Hotel chain Country Inns & Suites by Carlson woos families with a summer promo tied to Lemony Snicket’s A Series of Unfortunate Events. The tongue-in-cheek children’s books are the inspiration for Country Inns’ Summer Family BookBreak Package. Families …
Tagged in: -
Agencies
Cat Lovers Go For Gold
While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …
Tagged in: -
Agencies
Dave & Buster’s Embarks on Mobile Tour
Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …
Tagged in: