Search Results for: data

DoubleClick Inc. reported it matched 520 million mail records with transactional data to identify the source generating responses for more than $2 billion

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Sometimes lost trust is the result of a marketer simply dropping the ball, rather than either an overtly hostile action or a system-based snare. I was

Information technology could have helped prevent the 9/11 terrorist attacks, according to former President Bill Clinton. Many of the terrorists were listed

Participants: Tim Barlow, vice president, list services group, VentureDirect Worldwide Bob Castle, marketing consultant Lynne Decker, vice president,

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

A woman is walking through London’s Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

RFID technology comes to loyalty cards this fall when Midnight Auto Franchise Corp. launches cards with radio-frequency identification (RFID) capability for its All Night Auto stores. A consumer’s transactions and loyalty data will be stored on a single …

The U.S. Postal Service has signed a multi-year ordering agreement with Motorola for a new generation of hand-held scanning devices, which helps the USPS

Marketers in the business of using games, sweeps and contests have a few hurdles to jump when it comes to assuring consumers that these promotions are legitimate, non intrusive and that their privacy will be protected, according to a recent survey.