Search Results for: data
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Playing into Their Hands
Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That’s a lot of playtime—and for sweepstakes, a lot of game pieces to distribute.
Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.
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USPS to Spend $300 Million on New Scanning Equipment
The U.S. Postal Service has signed a multi-year ordering agreement with Motorola for a new generation of hand-held scanning devices, which helps the USPS
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New Products and Services
Disconnect Removal Service: identifies phone numbers that have been recently disconnected from do-not-call lists and reassigned to other people– Data
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List Industry Tech Innovator Tony Capato Dead at 65
Tony Capato, who specialized in building computer systems for the list industry, died on Sunday night of leukemia. He was 65. Capato had most recently
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List and Database News
Marketernet Marketernet LLC has unveiled a master file with the names of 110 million consumers, including 45 million records with telephone numbers. Records
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FTC Charges Canadian Firm in Telemarketing Scam
The Federal Trade Commission has charged a group of Canadian telemarketers with operating a bogus “consumer protection service” that promises to protect
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Agencies
Kids’ Contest Focuses on Hometowns
To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what’s cool where they live. After students have learned what makes their hometown …
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Agencies
Destiny’s Child to Play for Pepsi Billion Game Show
Destiny’s Child will perform this fall for the Pepsi Play for a Billion TV game show. One song from the group’s first performance in nearly two years this summer in Los Angeles will air exclusively on the Pepsi show set for Sept. 12. The group will be …
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Agencies
While You Were Out Offers up a Dream Room
TLC is helping lucky homeowners upgrade their spaces with the Win While You’re Out sweepstakes beginning Sept. 13. TLC and partnering affiliates will give consumers nationwide the opportunity to win a $10,000 grand prize to turn an ordinary room in …
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Acquisitions Power Revenue Growth as Income Slips at InfoUSA
InfoUSA’s net sales jumped from $78.8 million in second quarter 2003 to $83.8 million in second 2004, but the Omaha, NE-based data provider’s net income