Search Results for: data
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Agencies
Direct Media Teams With Equifax, Blue Hill
Direct Media Inc. has partnered with Equifax and Blue Hill Data Services to offer a new suite of model-driven lists. Believed to be the first of their
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Agencies
News briefs/directmag.com
7/16 WISCONSIN GOV. JIM DOYLE AND SEN. JON ERPENBACH sought legislation to reinstate a $10,000 penalty for violators of the state’s model no-call list
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Agencies
Rovelstad to Head AccuData America
Veteran database marketing executive Lynn Rovelstad has been named president of AccuData America. She replaces Bob Sher, who had served as interim president
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Agencies
You Are What You Buy
We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes
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Agencies
The Confidence Game
Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,
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NextMark Improves Online Services
NextMark Inc. has significantly increased the speed of recently introduced online list rental account management features by tweaking the computer software
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Agencies
Survey Marketer’s Mailing Gets 15% Response
A company that conducts customer satisfaction surveys for automobile insurance firms and repair shops got a 15% response to a three-part mailing it sent
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Agencies
DIRECT listline
NEW LISTS National Geographic Seniors This file identifies more than 1.2 million National Geographic magazine subscribers and National Geographic Society
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DoubleClick Tracks $2 Billion in Sales
DoubleClick Inc. reported it matched 520 million mail records with transactional data to identify the source generating responses for more than $2 billion