Search Results for: data

  • Direct Media Teams With Equifax, Blue Hill

    Direct Media Inc. has partnered with Equifax and Blue Hill Data Services to offer a new suite of model-driven lists. Believed to be the first of their

  • News briefs/directmag.com

    7/16 WISCONSIN GOV. JIM DOYLE AND SEN. JON ERPENBACH sought legislation to reinstate a $10,000 penalty for violators of the state’s model no-call list

  • Rovelstad to Head AccuData America

    Veteran database marketing executive Lynn Rovelstad has been named president of AccuData America. She replaces Bob Sher, who had served as interim president

  • You Are What You Buy

    We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

  • The Confidence Game

    Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

  • list news

    Putman Media Files Move to Edith Roman Putman Media Inc. has transferred management of its magazines’ postal and e-mail lists to Edith Roman Associates

  • NextMark Improves Online Services

    NextMark Inc. has significantly increased the speed of recently introduced online list rental account management features by tweaking the computer software

  • Survey Marketer’s Mailing Gets 15% Response

    A company that conducts customer satisfaction surveys for automobile insurance firms and repair shops got a 15% response to a three-part mailing it sent

  • DIRECT listline

    NEW LISTS National Geographic Seniors This file identifies more than 1.2 million National Geographic magazine subscribers and National Geographic Society

  • DoubleClick Tracks $2 Billion in Sales

    DoubleClick Inc. reported it matched 520 million mail records with transactional data to identify the source generating responses for more than $2 billion