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Agencies
PROMO MAGAZINE’S 2005 SAMPLING CHART
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark
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Verizon Wins Spam Injunction
A federal judge has awarded Verizon Wireless a permanent injunction against a man who sent junk text messages to cellphone subscribers in California, New Jersey, Massachusetts and Rhode Island, according to wire service reports.
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Florida Buying Club Settles With FTC
A Clearwater, FL company will pay the Federal Trade Commission $535,000 for consumer redress to resolve charges that it misled consumers about the Triad Discount Buying Service it sold.
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List and Database News
The XactMail division of VentureDirect Worldwide has introduced two Internetseer e-mail lists.
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Agencies
Wrangler Dangles a Ride with Dale Earnhardt, Jr.
This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online …
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Agencies
Live from Pilot Pen: Michelob Cross Promotes Local Venues
NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship …
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Agencies
Donald Trump Introduces Namesake Board Game
Donald Trump: The hit show, the girls, the hair, the tower and now the board game. Hasbro Games is introducing Trump the Game, a high-stakes board game, where the winner can make millions of dollars. To kick off the launch, last week, fans crowed into …
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Agencies
Tanger Outlets Partners with DreamWorks for Shark Tale Promo
Tanger outlet centers has partnered with DreamWorks in support of the studio’s upcoming animated movie release Shark Tale. Tanger shoppers can enter to win Shark Tale sweeps Tanger will give visitors to www.tangeroutlet.com the chance to hook some …
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Agencies
MGM Puts Fans into Video Game
MGM Consumer Products has launched a new sweepstakes in support of the Stargate SG-1 videogame that gives a gamer the chance to appear as a character in the new game. Participants may register at www.mgm.com/contest.do between Aug. 24 and Sept. 24 to be …
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Agencies
General Foods Uses Contest to Debut Low-Fat Hot Beverages
General Foods International has launched an essay contest in honor of National Women’s Friendship Day next month and to coincide with the relaunch of its sugar free, low fat flavors of hot beverages. This marks the brand’s first essay contest, which …
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