Search Results for: data
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Fortis Bank Chooses SPSS for Lead Generation
Fortis Bank, a financial services firm based in the Netherlands, has chosen PredictiveMarketing, an analytic application from SPSS, to generate its leads.
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Agencies
GameRiot Video Game Festival Hits the Road
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in …
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Nickelodeon Points Out the Dangers of Underage Drinking
Nearly 38% of 13-15 year olds drank alcohol on an average of nearly five occasions in the past year. Nickelodeon has decided to address this growing issue by launching a multimedia program that tackles the difficulties of convincing tweens not to try …
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LIST AND DATABASE NEWS
The Business Network (BEN) e-mail file offering more than 5 million
records has been launched. It was assembled with data from more than 420
response list sources, including subscribers, conference attendees and
other buyers.Tagged in: -
Agencies
NBC and AT&T Wireless Offer Olympic Content
NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to …
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Agencies
’61 Olds Used as Bait to Catch Yahoo! Customers
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …
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Agencies
Stay Tuned: Viewer Earns World Record in NBC Promo
Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the …
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List and Database News
Entrepreneur Magazine This file contains194,767 business addresses of subscribers to Entrepreneur magazine, which offers information on finance, technology
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Applied Info Group Awarded Bookspan’s Database Migration and Consolidation Project
In a move to upgrade its data properties under one service bureau roof, Bookspan has consolidated its Bookspan Garden City, Bookspan NY, and Doubleday
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Agencies
Scholastic Runs Trans-Atlantic Contest
Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …
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