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Back in the day, segmenting horse racing fans was easy: The big winners took a cab home from the track and the losers used public transportation.

As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another

When marketers decide to send a file out for data hygiene, they will get exactly what they ask for but what they ask for may not be what they wanted.

NEW LISTS Sync Magazine Ziff Davis Media Inc.’s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year. Selections: …

Bill Clinton, speaking at the Donnelley Privacy Forum in July, argued that 9/11 could have been prevented if the government had been able to scour the

Manufacturers offered more than $250 billion in coupons in 2003, resulting in $3 billion in savings to consumers, about the same as 2002. Total coupon spending by marketers, however, rose slightly last year to $7 billion from $6.8 billion, according to …

Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by …

Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker’s new line of laser tools. Black & Decker’s Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. …

Radio Disney apparel is hitting the shelves of Kohl’s Department Stores just in time for back-to-school. A Kohl’s shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the …

It’s one thing to wish for that million-dollar pay package, quite another to do a realistic appraisal of where you stand by comparing your salary with