Search Results for: data
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Listline e-Newsletter
Rodale Inc. has released a master file naming 469,110 who are concerned
about diabetes. The file identifies buyers of books about managing blood
sugar, as well as those who expressed an interest in diabetes by filling
out a Rodale survey included in general merchandise deliveries or with
magazine subscriptions. -
Agencies
UPN Creates Buzz Around America’s Next Top Model
To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …
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Agencies
Court TV Launches Impossible Heist Text-and-Win Contest
Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …
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Agencies
Pampers Honors Babies in Film, Ties-in Sweeps
Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …
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Listline e-Newsletter
PalmOne Inc.has introduced four files to the market. The largest PalmOne
at Home Enhanced master file identifies more than 1.5 million buyers of
handheld computers. -
Data Breaches Become Personal, Capping Bad Week For Industry
Privacy concerns, which had been a conceptual headache for Senator Patrick Leahy (D-VT) became personal on Friday when Bank of America announced that it had lost computer tapes containing personal information on 1.2 million government employees
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Listline e-Newsletter
A postal list has become available from Reiman Publications’ newest
magazine title, Cooking for 2. Seventy-nine percent of these 141,070
subscribers are women. -
FTC Works With Spanish Agency to Fight Spam
The Federal Trade Commission and Spain’s Agencia Espanola de Proteccion de Datos (AEPD) signed an agreement Thursday to promote spam enforcement activities
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Senate Judiciary Leader Backs Compiler Industry Hearings
Senator Arlen Specter, chairman of the Senate Judiciary Committee, has agreed to hold hearings on the compiled information industry
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Agencies
Loose Cannon: From ChoicePoint to Flash Point
Nearly two months ago, I wrote about movie rental chain Blockbuster Inc.’s plan to eliminate late fees . I suggested that Blockbuster would end up regretting its actions, as the company had not — to my mind — been forthcoming about some of the charges consumers would face.