Search Results for: data

  • Listline e-Newsletter

    Rodale Inc. has released a master file naming 469,110 who are concerned
    about diabetes. The file identifies buyers of books about managing blood
    sugar, as well as those who expressed an interest in diabetes by filling
    out a Rodale survey included in general merchandise deliveries or with
    magazine subscriptions.

  • UPN Creates Buzz Around America’s Next Top Model

    To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …

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  • Court TV Launches Impossible Heist Text-and-Win Contest

    Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …

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  • Pampers Honors Babies in Film, Ties-in Sweeps

    Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …

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  • Listline e-Newsletter

    PalmOne Inc.has introduced four files to the market. The largest PalmOne
    at Home Enhanced master file identifies more than 1.5 million buyers of
    handheld computers.

  • Data Breaches Become Personal, Capping Bad Week For Industry

    Privacy concerns, which had been a conceptual headache for Senator Patrick Leahy (D-VT) became personal on Friday when Bank of America announced that it had lost computer tapes containing personal information on 1.2 million government employees

  • Listline e-Newsletter

    A postal list has become available from Reiman Publications’ newest
    magazine title, Cooking for 2. Seventy-nine percent of these 141,070
    subscribers are women.

  • FTC Works With Spanish Agency to Fight Spam

    The Federal Trade Commission and Spain’s Agencia Espanola de Proteccion de Datos (AEPD) signed an agreement Thursday to promote spam enforcement activities

  • Senate Judiciary Leader Backs Compiler Industry Hearings

    Senator Arlen Specter, chairman of the Senate Judiciary Committee, has agreed to hold hearings on the compiled information industry

  • Loose Cannon: From ChoicePoint to Flash Point

    Nearly two months ago, I wrote about movie rental chain Blockbuster Inc.’s plan to eliminate late fees . I suggested that Blockbuster would end up regretting its actions, as the company had not — to my mind — been forthcoming about some of the charges consumers would face.