Search Results for: data

National Underwriter Co. has chosen Statlistics to manage its portfolio
of eight lists of subscribers and buyers in the insurance and financial
services markets. The appointment includes Property & Casualty and Life
and Health magazines, naming 56,278 and 45,216 subscribers,
respectively.

NASCAR has launched its first loyalty club, targeting the sport’s 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, …

One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug

THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don’t know which half. Retailers

But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file