Search Results for: data

Print ad touts Baskin-Robbins newest creation, the Bold Breezes beverage line Baskin-Robbins has launched a new marketing campaign surrounding its first non-ice cream beverage, Bold Breezes, and an online essay contest offering consumers a chance to …

Last year was a boom year for mergers and acquisitions with a record 550 transactions involving direct marketing companies. Marketing services companies and marketing technology firms attracted the most attention, followed by marketing companies.

ALC Data Management now manages a list portfolio for Lodestone Solutions, a medical database developer. This includes a master file with 877,000 records that identifies 350 categories of physicians, chiropractors, dentists, physician assistants, nurse practitioners, nurses and physical therapists.

Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos …

ALC Data Management has been named list manager by Lodestone Solutions,
a medical database developer. The appointment covers four files the
largest with 877,000 records is the Lodestone Solutions Heathcare
Professionals master file.

Taylor Gifts Inc. recently appointed RMI Direct Marketing Inc. to manage
its Get Organized catalog list. A total of 374,308 buyers are available.

The panelist may have been Deborah Platt Majoras, chairman of the Federal Trade Commission, but Sen. Charles Schumer (D-NY) made his presence felt during a question and answer period after her testimony.

Senator Patrick Leahy (D-VT) took a moment during a Senate hearing to acknowledge the benefits to consumers compiled information has offered. But he took several moments to needle data compilers for sloppy security practices – including those of ChoicePoint and Bank of America by name. Within the last month, both of those companies revealed that consumer data entrusted with them had fallen into unauthorized hands.

Senator Jon S. Corzine (D-NJ) became the latest congressman to announce legislation triggered by recent data compromises. During a Senate Committee on Banking, Housing and Urban Affairs hearing on compiled data and identity theft, Corzine announced that he would introduce his bill, the

An Internet company that provides shopping cart software to online merchants has agreed to settle Federal Trade Commission charges that it rented personal information about nearly one million customers of its merchants’ to marketers.