Search Results for: data

Scott’s gets a jump on summer The Scott’s Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott’s RoundUp weed control brand. RoundUp Extended …

The U.S. House of Representatives jumped into the compiled information fray on Tuesday, when it held a first hearing on consumer data security and identity theft. The hearing featured ChoicePoint Inc.

Derek V. Smith, the chairman and CEO of data firm ChoicePoint, was questioned

Even before the first witness had been called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during a committee hearing on Tuesday.

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might

NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products

ALC Data Management now oversees a list of 81,006 members and donors who
support KCET Public Television in Southern California. The average
donation is $40.

Wisconsin Milk Marketing Board touts Wisconsin cheese with an on-pack/online instant-win game awarding $1.6 million in prizes. UPCs and FSI codes serve as gamepieces The Win in a Flash game lets consumers play with a UPC code from a package of …