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When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

U.S. Bank has issued a new Planet Hollywood Rewards Visa Platinum Card that enables redemption of purchase points earned for Planet Hollywood rewards certificates.

E-commerce non-travel spending between Nov. 1 and 23 fell from $8.51 billion in 2007 to $8.19 billion in 2008, according to comScore, a digital measurement firm.

ConAgra Foods’ Parkay brand brought back its iconic “Talking Tub” in TV spots last week.

The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts

As promised, beverage maker Dr Pepper yesterday offered a free soda to every American man, woman and child who wanted one in celebration of the release of a long-delayed album by the band Guns N’ Roses.

According to comScore, e-commerce sales have been sliding down a steep hill this year. While growth is still happening, figures are declining closer and closer to no growth at all.

(Supermarket News)— Food Lion has created an online Thanksgiving game to encourage interaction with its private-label products

#12 Best Multicultural/Ethnic Campaign SCOTT COMPARTE TU DICHO AGENCY: MASS Hispanic Agency CLIENT: Kimberly-Clark, Scott Brand Brands often consider

#19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green