Search Results for: coupons

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

If you’re not promoting your offers on Facebook – or your brand in a general sense – you’re really missing out. Facebook continues to have the world’s largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.

A Federal Trade Commission (“FTC”) report recently submitted to Congress on the use of the Do Not Call Registry (the “Registry”) by businesses and consumers highlights the dangers in misuse of telemarketing leads. According to the FTC, “marketers claiming a business relationship have improperly…