Search Results for: coupons

According to the “2012 Social and Mobile Commerce Study,” a joint project from Shop.org, comScore and The Partnering Group, U.S. consumers using Pinterest follow more retail companies than they do on Facebook or Twitter.

The Adobe 2012 Digital Marketing Optimization Survey shows that “there are still significant untapped investment opportunities to improve conversion through data-driven optimization.” The survey of more than 1,700 digital marketers focused on five conversion opportunities for digital marketers:

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

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According to a report from Wildfire titled “5 Best Practices for Increasing Earned Media: Proven Facebook Campaign Types that Triple Sharing and Participation,” coupons, giveaways and sweepstakes get the most engagement on Facebook.

According to “The IAB Mobile Phone Shopping Diaries,” a study conducted by On Device Research, mobile commerce is mostly about getting the best price and saving money. Also, about 4 in 10 mobile commerce users spend more than $21 per month via their mobile…

Moving day has been on my mind recently, thanks to the fact that Chief Marketer has a newly redesigned web site and a new online integration with the former standalone PROMO site.