Search Results for: coupons
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Duncan Hines Debuts Search-based, Responsive Site for Bakers
Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.
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Agencies
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Agencies
8 Tips for Creating a Better Online Holiday Shopping Experience
Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.
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Agencies
Hispanic Trends / Recommendations for CPGs and Retailers: Study
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
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The Fast-changing Role of Creative Director: Q&A
Laura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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More Than Half of U.S. Adult Internet Users Will Use Digital Coupons in 2013
If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent. According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3 […]
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Mobile
5 App Marketing Campaigns for Improving User Engagement
If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.
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Agencies
Nissan’s Annual Marketing Event Drives $100 Million in Business
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
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