Search Results for: coupons

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Webinars have an image problem with B2C marketers—here’s why that needs to change.

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.