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Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

Online video is helping Ocean State Job Lot connect with customers and showcase the humorous side of closeout shopping deals.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.