Search Results for: correction

CappMedia Inc. has launched the subscription list for LowCarb Living
Magazine. This title has 25,000 paid subscribers. These individuals have
expressed an interest in nutrition and fitness.

Talk show hosts Regis Philbin and Kelly Ripa are taking their show on the high seas, broadcasting aboard a cruise ship for a week this summer. And the TV stars are bringing fans along for the ride, awarding free cruises via a watch-and-win contest. Live …

To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards …

Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.

Conventional wisdom of e-mail campaign design is changing as fast as the online marketing arena itself. For instance, one commonly held piece of channel doctrine states that Tuesdays and Thursdays are the best days for sending out e-mail blasts. But are they?

Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found. TNS, an independent research company, surveyed about 2,000 consumers 16 to 49 in November 2004 in response to the ad community’s …

A list from the SurplusAlert.com Web site founded in 2004 has come on
the market. A total of 61,245 names from the last six months are
offered.

The contact information for the DealerEdition.com Magazine list (Direct Newsline April 14) should have read: Names and Addresses Inc., 847-465-1500.

Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia’s new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available …

Several U.S. Senators used a hearing on personal data security as a backdrop for legislative initiatives.