Search Results for: correction
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Digital
Cookies and the Deletion Dilemma
A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.
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Creating Powerful Listings
A commonly overlooked component, the listing, aids in the creation of a powerful Pay Per Click advertising campaign. The listing is what a visitor sees after typing in a search term. It consists of an accurate title, relevant description and working URL.
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No More Sitting Down
Sedentary isn’t a word toy manufacturers today find synonymous with most children, no matter what their age. In fact, getting kids off the couch and in
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Agencies
The Data Dozen
Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy
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Agencies
Force Remains Strong with Star Wars Partners
The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …
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Agencies
Pepsi Baseball Tie-In Dangles Opening Day Tickets for Life
Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …
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Agencies
Daily News Attempts a Make Good with $1 Million Drawing
The Daily News is offering a special drawing in an attempt to make amends to the thousands of readers who thought they had hit the jackpot in its Scratch n’ Match game because of a misprint in the winning numbers. Newpaper tries to appease readers in …
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Agencies
The Year Ahead: Trends in Incentive Programs
As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to …
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Agencies
letters to the editor
WEIGHING IN ON OUTSOURCING How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February). I have welcomed
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