Search Results for: correction

  • CORRECTION

    The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.

  • Loose Cannon: Federal Feet in the Data Industry’s Shoes

    It must have been quite the Memorial Day for the 26.5 million veterans whose personnel files were stolen as a result of a government employee’s negligence. Nothing makes beer and hot dogs go down smoother than the prospect of having to spend months, and thousands of dollars, trying to clear up one’s credit history.

    Last year’s Congressional data theft hearings set expectations for what some members view as the steps private firms should take to correct data breaches. Yes, the Department of Veterans’ Affairs will spend $25 million notifying veterans via traditional mail and telephone. But will it provide the level of credit monitoring and other restitution members of Congress had previously demanded of private companies that experienced similar breaches?

  • TARGUSinfo To Verify AzoogleAds’ Lead Quality In New Partnership

    Vienna, VA – May 23, 2006 – TARGUSinfo announced that it has partnered with AzoogleAds, a leader in performance-based online advertising, to further ensure the quality of its online consumer leads.

  • SPOTLIGHT ON… Eyal Vadai From ECN Research

    Find out why ECN Research offers are good for your traffic and protect your brand
    – Learn the difference between the various types of market research offers
    – Find out how ECN research gets their traffic

  • Bigdaddy Lays Down the Law at Google

    The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.

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  • Listline e-Newsletter 05/17/06

    Health Benefits Direct Corp.’s database contains postal addresses for
    more than 1 million insurance buyers and inquirers. E-mail addresses are
    available for 966,697.

  • CSPI to Sue 7UP Over New ‘Natural’ Claim

    Last month, 7UP made a splash when it announced that is was removing all artificial ingredients from the soda in a bid to address consumer demand for natural products. But now, the Center for Science in the Public Interest plans to file a lawsuit …

  • Kids Wield $18 Billion in Spending Power: Study

    Children, even those as young as three-years old, wield a tremendous amount of influence when it comes to family spending.

  • A Case of Consumer Ennui

    Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.

  • Ear to the Ground: Listening and Responding to Blogs

    While blogs may seem like a harmless way for people to communicate, they
    can wield enough influence to cause significant damage to a company’s
    brand and image—and that damage can be done in a minimal amount of time.