Search Results for: correction

* interview with one of the originators of the lead generation model on the internet
* find out how online lead generation has changed since it started
* learn what new models are coming into lead generation

Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall

In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO

The recently introduced Unbeatable Donors list group includes several
political donor segments. The individuals listed contributed to causes
favored by religious political conservatives.

Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man’s Chest, including a sweeps, mobile game and downloads. The film hits screens next week.

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?

What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?