Search Results for: correction

Women catalog shoppers want comfort and value

Every three months, public companies release their performance for the previous three months. Those with an interest, often a vested interest, in the stock market tend to follow these events closely – both the lead up to the actual…

Children’s book buyers and magazine subscribers have been combined on
the Disney Kids Travel list. A total of 389,316 names are available.

Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here’s an update on the progress of that effort.

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail. Many of these previously well-established and common sense rules have in fact been mandated by the federal Can-Spam Act of 2003.

Data cards have been released for the first group of lists from the new
Insight Database. Counts range from 3.1 million for the Insight Music,
Arts and Culture file to 84.3 million for Insight Professionals list.
Separate lists are available for targeting investors, new movers and
health products buyers.

RexDirectNet is a full service Internet marketing company specializing in Affiliate Marketing (Rextopia) and Lead Generation Services (Rextrack). That’s been our focus for the last four and a half years and going…

Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share…

McDonald’s is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.