Search Results for: correction

The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.

In my day to day capacity as a General Counsel in the affiliate industry, I have the opportunity to review dozens upon dozens of contracts. “Agreements,” “insertion orders,” “Contracts,” “terms and conditions;” they go by many names, but across the board they contain many of the same, “standard” terms. Unfortunately, some of what is presented as “standard” is not necessarily so in legal terms.

In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.

MeritDirect was tapped as Alpha Software Inc.’s list manager. Alpha
offers a file naming 246,792 buyers of Windows-compatible database
software.

In comparison to the way things were even five years ago, it’s amazing the relative ease with which one can put up a website or a blog these days. This is true communication democracy. The cost to entry is low and so everyone with…

SX2 Media Labs LLC has chosen MeritDirect to manage the Computer Shopper
magazine and related lists. The subscription file names 475,934.

A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.

Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of…

Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the…