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At first glance mathematics and persuasive communication–writing and, particularly, public speaking–would seem to have little in common. After all, mathematics is an objective science,

At the end of his book Ogilvy On Advertising, David Ogilvy makes 13 predictions about the future of marketing — both direct response and non. (According to Ogilvy, he wasn’t especially keen to make them, but “my publisher insists that I take a shot.”)

More than 25 years have passed since Ogilvy On Advertising was first published. Now, the trick with predictions is not to put a time horizon on them — eventually, most prognostications will come true. (If even more time passes, many will be rendered false again.)

With that in mind, here’s a look at Ogilvy’s Thirteen, with my 20/20 hindsight observations following each.

There is quite a bit of concern in the online advertising industry right now around the subject of incentivized offers. Several large companies, including some that are publicly traded, generate large portions of their revenues in the…

Direct marketing sales decreased by $3.2 million to $19.1 million at Lenox Group Inc. during the first quarter, compared to $22.4 million in direct sales in first quarter of 2006.

(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays.

Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke

The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…

There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in…

All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers