Search Results for: correction

Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.

I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is “unfair or deceptive advertising.” The

RMI Direct Marketing Inc. has been appointed manager for the Mary
Engelbreit’s Home Companion file, effective April 1. A total of 315,607
magazine subscribers are available, plus an additional 4,331 Canadian
subscribers.

Marketing trends follow social trends, and as society goes green, so go marketers who wish to appeal to the masses. More and more, consumers wish to buy products that either benefit the environment, or have a lower…

In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim “spam” and attempt to have…

Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.

Compliance = Reputation = Deliverability = Profits:
This week I had the pleasure of attending Marketing Sherpa’s Email Summit in Miami, Florida. I’m always…

I find it ludicrous that someone would look at one of these devices and think “Oh my god, it’s a bomb!” and not go into a wholesale bomb removal program on each device.

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year’s total mail volume.

One of the FTC’s current hot buttons is investigating advertisers who are running offers for all things “free.” Specifically, the FTC becomes interested when things advertised as free truly…