Search Results for: correction

What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?

The Consumer Internet Barometer, produced by The Conference Board, recently surveyed 10,000 households (with about 70% responding) and found that 40% of respondents plan to file their taxes online this year, compared to 34% three years ago.

I just got back from Affiliate Summit in Las Vegas, and as always, it was a phenomenal event. It was the biggest ever (by some reports over 3,000 attendees), and we had the chance to visit with a lot of old friends.

Plymouth Direct Inc. has returned to the list rental market with a new
file that names nearly 200,000 buyers from January, December and
November. The average sale was $40 for products for the home and pets.
Direct response television was the source.

Did Diageo’s Crown Royal brand kill the International Race of Champions, or did it extend IROC’s life for three more seasons? Click here to find out why NASCAR’s lift of an unofficial spirits sponsorship ban left the event high and dry.

A group of state attorneys general have asked brewers Anheuser-Busch and Miller Brewing for more information about the way they market caffeine-infused alcoholic beverages in their product lines.

ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”

Today we meet Jeanette Cassano, senior vice president of list brokerage at Belardi/Ostroy in Corte Madera, CA. Cassano works with all kinds of nonprofit organizations and LPI Media, the largest publisher in the gay and lesbian market.

In order to make sure our clients stay ahead of the curve and are doing the right things in the eyes of the FTC and other government regulatory agencies, professionals in this area spend a lot of time trying to understand the FTC’s view of the online advertising world.

Last week, amid the hubbub over Microsoft wanting to take out Yahoo while Yahoo looked for another date to the prom, the strike between members of the Screen Actors Guild and the studios officially ended with…