Search Results for: correction

The FTC was handed a stunning defeat this Monday by a jury in Seattle, Washington. Much to the surprise of many (if not most) watching this case, a jury in U.S. District Court held that Impulse Media Group, Inc.,

In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.

MeritDirect was named list manager for InteliMap Inc., a firm that
tracks purchases made by government employees issued SmartPay credit
cards. Separate files identify those authorized to buy communications
and construction products and industrial, medical and office supplies.
Counts range from 30,000 to more than 100,000. ALC Data Management had
been handling this data.

Picking the winners has become a big promotional ploy for online sports sites, with significantly bigger prizes than office pools may offer.

A list of 33,742 veterinary book buyers and journal subscribers is
available from Blackwell Publishing. Those named include veterinarians,
professors and researchers. Direct mail is the source.

Two numbers from a profit and loss statement would suggest that marketing budgets are too small. The first, gross profit, measures the profit on product revenue after related outlays. The second is marketing expense. If these two numbers are combined in a ratio as gross profit/marketing expense, the result measures how much profit is generated by every marketing dollar.

Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp.

When most companies hire a COO, it doesn’t make the front section of the Wall Street Journal, but then again, Facebook doesn’t exactly qualify as “most companies.” Not with its $15 billion valuation and growing bevy…

When it comes to assigning additional search terms, does Google really know what’s best for its clients? Not necessarily, according to Loose Cannon columnist Richard H. Levey. For his take on what correspondence between a marketer and a Google representative over this issue might look like, click the title, above.

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake