Search Results for: correction

Forms suck, but they’re a necessary evil for lead generation. Is there a way to make it easier for people to fill out those forms? Of course there is. Matt Cutts, head of Google’s Webspam team, has posted a brief video discussing the “autocompletetype” for Web forms, which is a standard attribute on Google’s Chrome […]

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

According to Walker Sands, a public relations and digital marketing agency for B2B and technology companies, 23 percent of total website visits in December came from smartphones and tablets, up 84 percent from December 2011 and up 283 percent from January 2011. While these types of reports are easy to grow numb to, this is […]

The maddening decline of page reach aside, Facebook and its enormous audience still offers a potentially rich platform for brands to sink their teeth into. “If correctly optimized, Facebook increases brand awareness and advocacy, lowers service costs, and drives customer loyalty and incremental sales,” says Jeff Bullas. He points to two primary tasks to achieve […]

Content marketing can be very successful if done correctly. While there are many different types of content companies can generate, sometimes the well becomes dry and businesses struggle to churn out content that resonates with customers and search engines. It’s important to consider the topic of the content, and the type or format of the […]

There are plenty of reasons for retailers to cater to tablet users: they’re a quickly growing segment of the population, they tend to be more affluent than traditional PC users and they tend to spend more. With the holiday season quickly approaching, it’s a bit startling to find that only 7 percent of retailers have […]

Yahoo is defending its right to record and monitor emails on its servers. The company is asking a federal judge to dismiss a lawsuit alleging that Yahoo is violating a California law by scanning emails so it can deliver ads to users. Yahoo is arguing that the federal Electronic Communications Privacy Act trumps California’s Invasion […]

The process of generating leads is filled with decisions, nuances and pressures, so it’s no surprise that marketers have many ways to go wrong. It’s also no surprise that when we cast our net for experts who could point out the most common mistakes lead-gen marketers make, we were overwhelmed with a boatload of responses. […]

Consumers are becoming more hesitant to share personal information with marketers

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.