Search Results for: correction

Generating tons of leads is well and good, but it doesn’t mean much if they don’t convert. If companies want to earn their coffee, they have to convert their leads to sales, and that requires a comprehensive perspective, a well-informed strategy and proper training, among other things. That’s no small order, which is why there […]

Tumblr recently made headlines when it was acquired by Yahoo for $1.1 billion. This turned the attention of the content marketing community squarely on the platform, which can be described as part microblogging, part social networking and part animated GIFs, among other things. The site boasted 29.3 million unique visitors in March, according to comScore. […]

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

When lead forms are populated with inaccurate information, the business that accepts those leads into their database and attempts to interact with them are at risk of throwing away money and damaging their reputation. Whether you’re a lead generator or a lead buyer, you know that data verification is an essential part of the process, […]

Marketers often make the mistake of writing their emails like sales letters. This means that “they pack them with benefits and use all the usual copywriting tricks – out of context – and selling ‘choke holds,’” according to Ben Settle, a direct-response copywriter and email marketing strategist writing for Copyblogger. What marketers should be doing […]

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]

Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

Forms suck, but they’re a necessary evil for lead generation. Is there a way to make it easier for people to fill out those forms? Of course there is. Matt Cutts, head of Google’s Webspam team, has posted a brief video discussing the “autocompletetype” for Web forms, which is a standard attribute on Google’s Chrome […]