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Wednesday May 25, 2022 Pepsi is bowing out of sponsoring the NFL’s Super Bowl Halftime Show, but renewed sponsorship rights with the league, allowing the company to use NFL premium rights for its brands, including Frito Lay and Tostitos. As part of the deal, Pepsi gets pouring rights at top NFL events, including the NFL […]

    Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

Wednesday May 18, 2022 The XFL has a new home, inking a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one […]

Discovery+ series “Jailhouse Redemption” follows a group of heroin addicts in prison, and their path to recovery. Matthew Ostrom, co-founder and executive producer at Magilla Entertainment, says the story is not what you’d expect.   How did you come across this story?   A longtime partner and collaborator Beth Wichterich – who I originally worked […]

Wednesday January 19, 2022 The games industry saw another mega-deal with the news that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Although the company is currently being sued by California’s Department of Fair Employment and […]

    Friday December 3, 2021 The lockout is underway for Major League Baseball, marking the first time in a quarter century that the league and the MLB Players Association were unable to lock in a new collective bargaining deal. Commissioner Manfred noted with the announcement that the decision to lock out the players in […]

    Thursday December 1, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. NFL safety and former first-round pick Kenny Vaccaro is retiring from the NFL and will now launch an esports organization named G1, i.e. Gamers First in partnership with entrepreneurs and professional gamers Hunter Swensson and Cody Hendrix. “This […]

    Wednesday December 1, 2021 Thanksgiving sports might be perpetually linked to the NFL, but FOX Sports reports that its carriage of the MLS game between Portland and Colorado during the holiday scored as the most-watched MLS match on English-language TV since 2004. The contest averaged 1.85 million viewers for the post-season playoff to […]