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Friday July 1, 2022 A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the […]

  Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]

Wednesday June 29, 2022 The DP World Tour and the PGA TOUR are deepening their ties, locking in a new 13-year operational joint venture partnership. The partnership will run through to 2035, with the PGA TOUR increasing its existing stake in European Tour Productions from 15 percent to 40 percent, while leveraging the DP World […]

By Daniel Church, Head of Advanced TV, Beachfront   As technology has progressed over the years, new developments often lead to products that are referred to as “smart.” You can’t go shopping today without seeing it. Smart watches, smart TVs, smart phones, even smart fridges. It’s everywhere.   One industry that has seen a similar […]

Monday June 13, 2022 Saturday will see BIG3 tip off season five with a trio of games running at Credit Union 1 Arena in Chicago. Content will be carried by CBS and Paramount+ with the league sporting new and extended partnerships, events and offerings (such as NFTs) this year. Running 12 weeks, the regular season […]

  Thursday June 9, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered with the upcoming launch of Overwatch 2, Overwatch League hit Texas once again this season, this time for the live Dallas Fuel Kickoff Clash, with the event generating 7.3 million hours watched across 146 hours of airtime, […]

Wednesday June 1, 2022 FOX Sports named three-time NFL Pro Bowler Greg Olsen as this season’s lead NFL analyst, joining play-by-play announcer Kevin Burkhardt in the booth. Erin Andrews and Tom Rinaldi, along with rules expert Mike Pereira, round out the team as they prepare for the network’s top regular and postseason games – culminating […]

A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]

Friday May 27, 2022 Caterpillar locked in a multi-year sponsorship with Major League Soccer with an eye to “amplify the Caterpillar brand to a broader, more diverse audience in the United States and Canada and to engage with the League’s passionate fans more deeply.” As a part of the sponsorship, MLS will work with Caterpillar […]

  Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]