Search Results for: correction

OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

A headline in yesterday’s DIRECT Newsline wrongly stated that Brylane Inc.’s fourth-quarter net income dropped by $6 million over last year’s. The cataloger

I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

The U.S. Postal Service soon will petition the Postal Rate Commission to correct an anomaly in the nonprofit periodical rate schedule that went into effect

Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal

When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation’s four million new mothers.

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas