Search Results for: correction

The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one

Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated

With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising

Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed

With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own

As New Year’s Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.