Search Results for: correction
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PRC OKs Proposal to Correct Nonprofit Rate Error
The Postal Rate Commission last week endorsed a proposal by the U.S. Postal Service to correct an error in its nonprofit periodical rate schedule and
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Corrections
Because of a typographical error, Direct Newsline erroneously reported on June 4 that the new reduced-rate, residential package delivery service the U.S.
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Regulator Tells Banks Not to Sell Data to Telemarketers
Comptroller of the Currency John D. Hawke Jr. called for banks to stop selling customer information to unaffiliated telemarketers, saying that legislative
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A Brain Bangers Ball
Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,
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Agencies
Do You Really Want to Wait for a Data Warehouse?
WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would
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Agencies
The Importance of Being Integrated
CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold
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Agencies
USPS Asks to Correct Nonprofit Rate Error
THE U.S. POSTAL SERVICE has asked the Postal Rate Commission to support a proposal that would correct an error in its nonprofit periodical rate schedule.
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Agencies
Tick, Tock…It’s the Privacy Clock
THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think
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Agencies
Replay It Again, Sam Goody
THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost
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Agencies
Mileage Melange
BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer