Search Results for: correction
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Agencies
Make Integrated Marketing Take Off
Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and
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Novus’ Suit Moves to Federal Court, Keeping Restraining Order Against VP in Place
A U.S. District Judge has removed to federal court a lawsuit by Novus Marketing Inc., Minneapolis, against its former vice president of list management,
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Postal Service to Refund Nonprofits Over Periodicals
The U.S. Postal Service has been authorized by its Board of Governors to refund thousands of dollars in excess postage to nonprofit mailers who paid more
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Agencies
Let’s Be More Niggardly With Our Euphemisms
EVEN BEFORE THE one literate guy in the unsurprisingly illiterate District of Columbia government was castigated for using the word “niggardly,” we should
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PRC OKs Proposal to Correct Nonprofit Rate Error
The Postal Rate Commission last week endorsed a proposal by the U.S. Postal Service to correct an error in its nonprofit periodical rate schedule and
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Corrections
Because of a typographical error, Direct Newsline erroneously reported on June 4 that the new reduced-rate, residential package delivery service the U.S.
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Regulator Tells Banks Not to Sell Data to Telemarketers
Comptroller of the Currency John D. Hawke Jr. called for banks to stop selling customer information to unaffiliated telemarketers, saying that legislative
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A Brain Bangers Ball
Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,
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Agencies
Do You Really Want to Wait for a Data Warehouse?
WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would
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Agencies
The Importance of Being Integrated
CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold