Search Results for: correction

One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

An item, which ran on yesterday’s Newsline about Millard Group managing Georgetown Publishing files, provided an incorrect count for the Organized Executive

A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its National Change of Address files to prevent them from

A story in yesterday’s Newsline, “Millard Study Shows E-Commerce DMers to Grow 150%,” contained an inaccuracy about business-to-business direct marketers.

A story in yesterday’s Newsline, “Millard Study Shows E-Commerce DMers to Grow 150%,” contained an inaccuracy about business-to-business direct marketers.

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

A U.S. District Judge has removed to federal court a lawsuit by Novus Marketing Inc., Minneapolis, against its former vice president of list management,

The U.S. Postal Service has been authorized by its Board of Governors to refund thousands of dollars in excess postage to nonprofit mailers who paid more

EVEN BEFORE THE one literate guy in the unsurprisingly illiterate District of Columbia government was castigated for using the word “niggardly,” we should