Search Results for: correction

  • DATA DOGFIGHT: U.K. processors warn DMers: You can’t ship names to the U.S.

    A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union’s new data protection

  • Screen Passes

    The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

  • GAO Says NCOA Is Out of Control

    A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its national change of address (NCOA) files to prevent them

  • FTC and FCC to Probe Long Distance Advertising Practices

    The Federal Trade and Communications Commissions jointly plan to examine the way long distance telephone companies advertise and market their dial-around-services,

  • Separate Models for Separate Segments?

    One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

  • Correction

    An item, which ran on yesterday’s Newsline about Millard Group managing Georgetown Publishing files, provided an incorrect count for the Organized Executive

  • GAO: USPS Must Maintain Better Control Over NCOA File

    A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its National Change of Address files to prevent them from

  • Correction

    A story in yesterday’s Newsline, “Millard Study Shows E-Commerce DMers to Grow 150%,” contained an inaccuracy about business-to-business direct marketers.

  • Correction

    A story in yesterday’s Newsline, “Millard Study Shows E-Commerce DMers to Grow 150%,” contained an inaccuracy about business-to-business direct marketers.

    Tagged in:
  • BROKER BASH

    What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted