Search Results for: correction

Sometimes you just can’t win. The U.S. Postal Service tacitly admitted last month that Standard A advertising mail is not being properly delivered to

Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in

For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

Fewer than 20% of all direct mail pieces received by consumers are seen as targeted to their tastes and interests, according to a new study.According

Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named

Don’t look now, but by 2005 many of you reading this will look back at 1999 and slap your forehead: Why didn’t I buy Amazon.com stock when it was hovering

The other day, I gave a talk to a gathering of letter carriers on the challenges the U.S. Postal Service is facing from electronic communications technologies

If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the

An item about the study called, the 1999 Economic Impact: U.S. Direct and Interactive marketing Today which ran on Oct. 15 Newsline, incorrectly stated