Search Results for: correction

Fewer than 20% of all direct mail pieces received by consumers are seen as targeted to their tastes and interests, according to a new study.According

Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named

Don’t look now, but by 2005 many of you reading this will look back at 1999 and slap your forehead: Why didn’t I buy Amazon.com stock when it was hovering

The other day, I gave a talk to a gathering of letter carriers on the challenges the U.S. Postal Service is facing from electronic communications technologies

If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the

An item about the study called, the 1999 Economic Impact: U.S. Direct and Interactive marketing Today which ran on Oct. 15 Newsline, incorrectly stated

The U.S. Postal Service next month is scheduled to launch the third and final phase of its Automatic Barcode Evaluator (ABE) program which verifies the

Last week, for the first time in recent memory, the U.S. Postal Service indirectly admitted that Standard A (advertising) Mail nationally is not properly

An item about a European mail delivery study, which ran on the Oct. 1 Newsline, incorrectly stated how long it takes for cross-border mail to arrive.