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Dodgeville, WI-based Lands’ End Inc. has reported that net sales for the eight weeks ended Dec. 24, 1999 totaled $352 million, down 14.6 percent from

I do and do and do for you – and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service

A few tidbits of truth from the 1999 scrap heap – before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald’s redefined

The U.S. Postal Service is seeking mailer comments by Jan. 21 on a proposed rule change that would speed up the processing and delivery of Standard A

The U.S. Postal Service this week begins implementing its new Standardized Acceptance and Verification (SAVE) procedures for automatable first class and

The U.S. Postal Service has launched a national quality control program to measure the quality of automatable first class and Standard A (advertising)

The Direct Marketing Association has upgraded its privacy policy generator to help marketers create online privacy policies that more completely disclose

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

The pulse of healthcare promotion has quickened. Consumer ad spending in the prescription drug category has skyrocketed since ’97, and healthcare organizations

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true