Search Results for: correction
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GILLETTE BREAKS GLOBALLY ON WORLD CUP TIE
Gillette Co., Boston, this month launches Shoot for $1 Million, a three-month sweepstakes leveraging its World Cup soccer sponsorship that will run in
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Correction
A review of a presentation misstated the sponsor . The event was presented
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USPS Debuts International Package Discount Program
The U.S. Postal Service has launched a program to give international package mailers postage discounts and customization options. Mailers can participate
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Agencies
Correction
A story about Delia’s spring catalog (Shakira Featured in Delia’s Promo, DIRECT, January) incorrectly reported that The Right Start catalog was no longer
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WB LINE-UP JOINS GOT MILK? CAMPAIGN
Rosemont, IL-based Dairy Management, Inc. and the National Fluid Milk Processors Board, Washington, DC, next month bring got milk? to teens with a tie-in
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Corrections
An article in the Jan. 2 Newsline incorrectly indicated that Steve Isaac, the former CEO of direct response advertising agency DMW, was named chairman
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Agencies
Extending the Event Online
The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge
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The Government’s Agenda
Consumer privacy was a hot topic at the Promotion Marketing Association’s Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,
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Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed
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DIRECT Listline
Heartsong Presents Book Club Buyers These 37,888 book club members read four wholesome romance novels each month, each containing plots centered around