Search Results for: correction

  • GILLETTE BREAKS GLOBALLY ON WORLD CUP TIE

    Gillette Co., Boston, this month launches Shoot for $1 Million, a three-month sweepstakes leveraging its World Cup soccer sponsorship that will run in

  • Correction

    A review of a presentation misstated the sponsor . The event was presented

  • USPS Debuts International Package Discount Program

    The U.S. Postal Service has launched a program to give international package mailers postage discounts and customization options. Mailers can participate

  • Correction

    A story about Delia’s spring catalog (Shakira Featured in Delia’s Promo, DIRECT, January) incorrectly reported that The Right Start catalog was no longer

  • WB LINE-UP JOINS GOT MILK? CAMPAIGN

    Rosemont, IL-based Dairy Management, Inc. and the National Fluid Milk Processors Board, Washington, DC, next month bring got milk? to teens with a tie-in

  • Corrections

    An article in the Jan. 2 Newsline incorrectly indicated that Steve Isaac, the former CEO of direct response advertising agency DMW, was named chairman

  • Extending the Event Online

    The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

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  • The Government’s Agenda

    Consumer privacy was a hot topic at the Promotion Marketing Association’s Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,

  • Pressing Forward

    Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

  • DIRECT Listline

    Heartsong Presents Book Club Buyers These 37,888 book club members read four wholesome romance novels each month, each containing plots centered around