Search Results for: correction

Am I exceeding my franchise this issue? Is the .biz ad chosen for making over this month really a direct response ad? And if it isn’t, how come I’m picking

An article about nonprofit mailers (Other Causes, Nov. 1) misstated the American Diabetes Association’s annual income goal. The correct figure is $23

A story in yesterday

Patriotic marketing responses to the Sept. 11 terrorist attacks have come in a variety of ways, some tastefully and others a little exploitatively. On

Elite Chocolate got teenagers in Israel to spread the word about its new larger-sized Mekupelet XL candy SKU by using innovative technology that got them

While it may sound trite, it’s true: The world changed forever on Sept. 11. Our society underwent a fundamental change. Today we are less mercantile than

Decision Software president Jeff Fowler was mistakenly identified as Jeff Lawler in Appliance Factory (DIRECT, Sept. 1). Additionally, various recommendations

Trailers for a recent movie showed Keanu Reeves telling a woman something to the effect that 90% of life is showing up. If you’re reading this in McCormick

Momentum Busters The dot-com swoon holds growth to 22.4 percent. A dot-com frenzy pumped millions of dollars into Internet marketing during the first

If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session. 1-Do a store check