Search Results for: correction

Kipper is the hat trick. He makes the British invasion of my home complete. Kipper is an animated dog graced with a well-meaning terrier of a best friend,

A March 15 story about computer security equipment maker Silent Runner Inc. misstated the company’s cost per lead in its direct marketing campaign. The

A story on Deluxe Corp. in yesterday’s DIRECT Newsline (“Deluxe Debuts Direct-Check Service,”) misstated the location of the company. Deluxe is in St.

A sweeping bill designed to protect online privacy was introduced today by Sen. Fritz Hollings (D-SC). Among other things, the Online Privacy Protection Act of 2002 would require that individuals opt in before a company collect or use sensitive data about them.

UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when

Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.

Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,

A story on the DIRECT Newsline, (“Bezos to Speak at Catalog Conference,” Friday, March 8, 2002) mis-stated the affiliation of a new council. The Council

Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point

INTERNATIONAL ADDRESSES used to represent only small segments of many organizations’ databases. That’s all changed, thanks to the Internet and the globalization