Search Results for: correction

DIRECT Newsline inaccurately reported that Kansas is the only state to seek a private operator for its do-not-call list. The Direct Marketing Association

An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

Man, field trips have changed since I was in high school. This spring, 174 kids in Minnesota spent a weekend at the Radisson to discuss marketing strategy,

Surprising. Gratifying. Worthy of additional comments. So here’s another dozen. Of all the rantings I’ve published in this distinguished magazine, none

The Direct Marketing Association is creating an industry task force to identify legal and practical issues surrounding the European Union’s new requirement for non-EU firms to collect value added tax (VAT) from EU consumers for goods and services they digitally download.

The Senate Judiciary Committee approved a bill prohibiting the disclosure or sale of a person’s Social Security Number without permission Thursday after

America Online today launches its third Celebrity You’ve Got Mail promotion, this time with more cars in the prize pool, more partners adding support,

Warner Home Video, Burbank, CA, is hyping the May 29 home-video release of “Harry Potter and the Sorcerer’s Stone” with an online game dubbed Owl Prowl,

Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for

The story What’s Left of Federated Direct? (DIRECT, April), incorrectly stated the number of beauty stock keeping units (SKUs) on Macys.com. In fact,