Search Results for: content marketing

Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.

Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to

Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

The Chicago Association of Direct Marketing has named Bart Zeller Jr. as the 2002 recipient of the Natalie P. Holmes Volunteer of the Year award.

A federal lawsuit filed last year against Lands’ End was amended Friday after the plaintiff, Empowerment Enterprises LLC, alleged that violations identified in the original complaint continued.

I didn’t participate in the infamous Pampers Perks loyalty program, so I don’t have many negative things to say about it. That puts me in the opposite

Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content