Search Results for: content marketing

Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers’ offers and printable coupons to newly designed CBS station Web sites as part of its “Always On” digital media initiative.

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…

PEARL RIVER, N.Y.–(BUSINESS WIRE)–Sept. 7, 2005–Traffix, Inc. (NASDAQ: TRFX – News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com).

The use of mobile devices as one component in an integrated marketing program is on the rise, driven by the increasing penetration of cell phones in the U.S. There are about 190 million U.S. mobile phone subscribers and 98% of those wireless devices are …

Forty two percent of American homes have broadband access to the Internet, a 16% increase from the beginning of the year, according to a report from Nielsen//NetRatings that somewhat contradicts an earlier report from The Pew Internet & American Life Project.

Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne …

How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

The Milwaukee Journal Sentinel Inc. has named Sharon Prill vice president of interactive media & marketing. Prill is currently employed as interactive media director at The News Tribune in Tacoma, WA

Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC’s The Apprentice under a branded …

As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.