Search Results for: content marketing
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The Critical Coupon Code Step
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…
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Digital Thoughts – Boom Times
When they opened their doors in 1997, Amazon made $147,000. By the end of 1998, they earned $600,000 rising to $1.6 billion by 1999. At the end of 2000, Amazon generated $2.7 billion in revenues. During the boom years, Amazon managed to go from nothing…
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Agencies
Infiniti Dealer uses E-zines to Keep Customers Informed
Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.
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Digital
Autobytel’s Condor Tames Search
A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.
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Junked Food
FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It’s a one-two effort that could change
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Listline e-Newsletter 08/31/05
Atlantic List Co.now manages Funny Times magazine’s 65,135-name
subscriber list. A typical reader is politically progressive and earns
an average of $68,000 a year. -
Agencies
New Company Promotes Interactive Multimedia Gift Card
OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, …
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Agencies
Volvo to Build on E-Zine with Extranet
It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises.
But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same material on an extranet.
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Blogging and Your SEO Strategy
If you still think blogs are just online diaries, simply another new communications fad, only used by teenagers with too much time on their hands… think again. Blogs can be a powerful component of your SEO strategy. In case you’ve been in a black…
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Agencies
Audio Book Club Returns in Digital Format
MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.